On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation “Football Résistance”. This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters’ awareness of violence and racism on the terraces.Advertising Agency: CLM BBDO, Boulogne-Billancourt, FranceChief Creative Directors: Gilles Fitcheberg, Jean-François SaccoArt Director: Cédric MoutaudCopywriter: Vincent PedrocchiPhotographer: Louis David NajarAssistant Photographer : Ryosuke KawaiAccount Manager : Sacha LacroixPublished: February 2011

On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation “Football Résistance”. This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters’ awareness of violence and racism on the terraces.
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Assistant Photographer : Ryosuke Kawai
Account Manager : Sacha Lacroix
Published: February 2011